Hey Claude, help me understand how to set up a pipeline on HubSpot.

We are running ads for the Respira Sheds. We are running ads to collect data and information about whether people want to buy Respira Sheds. The value proposition of healthy, comfortable shed houses is appealing, and people are interested in the idea of purchasing a kit home from us.

To validate this assumption, we have a series of images as ads. We run people on a landing page (which I'm going to link to now so you can have a look), and then we're going to run people through our form. The form is quite elaborate, I'd say, and the idea is that people go through and they qualify themselves through this sort of assessment/form/quiz. Depending on whether they are hot or not, they're going to see a Booka Call link available so they can book a call directly in our calendar. Now, the way we're considering hot then we are considering them hot right now is if their timeline is less than one year from now to the time they want to move into the property.

Now I wonder: how are we going to categorise all of these people, these other people, as they move through the platform, as they move through the form? How do we categorise them correctly in HubSpot so that we can define clearly where to put them on a pipeline in HubSpot so that we can keep track of them without creating a lot of complications in moving people from a spreadsheet (where it's going, where they're going after the form) to HubSpot?